Q:
What
is Catalyst Catalog Builder?
A:
Catalyst Catalog Builder, a business-to-business software tool designed to
build, distribute and update electronic catalogs. Catalyst Catalog
Builder:
- Places your products in the
most convenient location for customers, their computer desktops
- Showcases your products with
detailed descriptions, pictures, up-to-date pricing and email /
fax ordering
- Delivers Do It Yourself
catalog creation in minutes, without specialist skills or outside
expertise
Q:
What Are The Key Benefits?
A: Catalyst assists in
increasing sales, reducing costs, saving time and will have customers
thanking you for it. Key benefits include:
- Become
the preferred supplier providing detailed up-to-date product and
pricing information at customers / prospects fingertips
- Aggressively
market your products with regular updates / promotions
- Offer
personalised catalogs with customer pricing
- Superior product promotion with detailed information and
quality pictures
- Enjoy
direct access to customers (place your catalog on their desktop)
elevating you above the online competition
- Significantly
lower printing and postage costs
- Increase
staff productivity by releasing staff from non productive activities
- Utilise
cheaper distribution channels including email and web download
- Receive
program generated fax / email orders without missing details
- Quickly
create and update catalogs, without specialist knowledge
Q:
Why
Would My Customers Use Catalyst?
A: Catalyst provides customers with numerous cost free benefits including:
- Desktop
access
to product information, improving buying
decisions
- Personalised
catalogs
expediting the order process
- Regular
price and product updates
- An efficient
email/fax ordering system, eliminating errors
and saving time
- User
friendly interface with powerful search function
- The
flexibility to place orders 24 hours a day, 7
days a week
Q:
How
Does Catalyst Work?
A: Catalyst Catalog Builder converts your current Excel price list and product information
(images and descriptions) into a professional catalog.
Catalogs are
distributed to customers / prospects as an auto run CD or via email
(requires a one time download of the free viewer program).
Catalogs
can then be updated (new products, pricing changes, removal of obsolete
items) via email, CD or web download.
Q:
What
About the Web?
A: Catalyst does not replace your
website, but provides an alternative method of communicating with
customers (unfortunately no communication method satisfies all
customers).
Although Catalyst has the look and feel of many websites, there
are several distinctive differences:
- Catalyst
resides on your customers computer desktops, head and shoulders above the online
competition
- Catalyst
provides access to products without requiring an online connection Products display instantly and high quality product images
can be used
- Catalyst
enables you to build, distribute and update catalogs without
programming knowledge or outside expertise
- Catalyst
uses direct marketing techniques (send regular CD / email updates) compared with the Web's
passive "build it, and they will
come" approach
- Catalyst
offers customers an unrivalled shopping experience including 1-click
fax / email ordering, drop down navigation, running totals etc
- Catalysts
entire cost is below many web / graphic designers hourly charge
Q:
What's
the Cost?
A:
Catalog authoring systems with
similar functionality can cost many thousands of
dollars. In an effort to make Catalyst affordable and widely available we
have licensed its use at an extremely affordable price (many web / graphic designers charge more per hour).
For $US199.00
now $US99.00 (ends 30/11/05) you
receive:
- Catalyst Catalog Builder
- the software to build, distribute & update professional
catalogs in minutes & without specialist skills
- Fast Effective Email
Support
- A Comprehensive Manual
- Program Updates
After the first year, ongoing
licence fees of $US99 per annum ensure high quality support and
continued product development.
Q:
What
About Support?
A: EzyCat strives to set industry
benchmarks in customer service and support. We endeavour to respond
to support queries within 24 hours, provide step by step assistance and
one point of contact from issue notification through to resolution.
Q:
What
Do I Need to Get Started?
A: Catalyst has few requirements
to start building your catalog. These include:
- Excel
spreadsheet with product information
- Product
picture files (optional, recommended)
- Business
logo, contact details (optional, recommended)
- Computer
running Windows 98 or later
- Microsoft Excel
- CD
burner and software (optional, recommended)
- Email
connection (optional, recommended)
Q:
What are the Catalyst's Trial Version restrictions?
A: You can download the trial version at no cost. There
is no expiry date, allowing you
to properly test and evaluate the program.
To prevent commercial
use, the following restrictions apply to the trial version:
- Limited
to 50 products per price list spreadsheet
- Prominently displays
"Unregistered" in customer catalogs
All
restrictions are removed on payment and registration.
Q:
How does Catalyst compare with EzyCat's custom
catalogs?
A: EzyCat's custom catalogs are Catalyst's "big
brother", designed to meet the needs of larger enterprises. The
catalogs feature the same powerful interface and functionality with many additional
features.
If your catalog is complex, exceeds 1,000 products or requires significant
customisation EzyCat's custom catalog may be better suited to your needs.
Q:
What's
Next?
A: We recommend the following
steps:
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